Capabilities
Creative and business-minded Marketing Professional with over 25 years experience steering growth and success of Fortune 500 and start-up companies across a variety of industries, from CPG and Media to Healthcare and Technology. Proven track record of addressing clients’ needs with high-level, targeted solutions like product launches, branding/ rebranding initiatives, positioning, and helping businesses better understand their internal capabilities, customers and competitive environment through qualitative research. Areas of expertise include:
- Brand Development
- Business Intelligence
- Digital Strategy
- Innovation
- Licensing
- Management Consulting
- Market Research
- Moderating
- Positioning
- Project Management
- Strategic Business Planning
- Qualitative Research